Got Questions
Everything you want to know
Everything you want to know
about Hold-It.
No jargon. No runaround. Just straight answers about how it works, what it costs, and why we built it.
The Basics
The Cold Card
Money & Safety
How It Works
Pricing & Tiers
Hold Your Spot
Hold-It is a goal-based savings platform that locks your money until the moment you have been saving for actually arrives. You set a goal — a trip, a dinner, a celebration, anything that matters — save toward it, and a physical Cold Card ships to your wallet. That card stays declined everywhere until you hit your target or arrive at your destination. The card in your wallet is a daily reminder of what you are building toward.
Hold-It was built for anyone who has ever saved for something important — a vacation, a birthday dinner, a group trip, a concert — and arrived with less money than planned because life got in the way. If you have ever told yourself you will save and then spent it anyway, Hold-It was built for you. The problem was never discipline. It was that nothing was actually holding the money.
Terence planned his daughter's graduation cruise for months. Tried to save. Came home with $1,800 in credit card debt anyway. The problem wasn't discipline — nothing was actually holding the money. Every time a sale appeared, a craving hit, or life happened, the fund bled out. So he built the thing that would have stopped that. Hold-It is the system he needed and didn't have.
Your Cold Card is a physical debit card that ships to your wallet the moment your first deposit settles on a Hard Lock savings goal. It arrives stone cold — declined at every terminal, every time — and stays that way until one of three things happens: you reach 100% of your savings goal, your goal date arrives, or your GPS confirms you have arrived at your destination. When the moment comes, the card wakes up. Funded, active, and ready. Zero debt follows you home.
Your Cold Card ships automatically after your first deposit settles on a Hard Lock savings goal — no action required on your part. For Travel vaults the minimum is $50, for Local vaults it is $200. The card arrives in the mail cold and stays that way until your unlock moment arrives. It sits in your wallet every day, reminding you what you are building toward.
After your goal date passes, the card re-locks automatically within 48 hours. Any leftover balance rolls forward and Hold-It asks: "Want to Hold your next dream?" Your card does not expire — it stays in your wallet, waiting for the next goal you set.
Hold-It is not a bank, credit union, or licensed financial institution. The behavioral locks and rules are the product — your funds are always held in FDIC-insured accounts through our banking partner, never by Hold-It directly. We add the discipline layer. A regulated bank holds the money. Your funds are always protected.
Hold-It has two emergency paths depending on how many times you've needed one.
First use — always free. Funds release to your account instantly. No receipt, no review, no fee. This is your one free pass per rolling window (12 months for Scout, 6 for Voyager, 4 for Nomad, 3 for Legend).
After your first use, Hold-It puts you in control of how you handle it:
Submit a Receipt: Funds release immediately. Upload your receipt within 72 hours. If our AI confirms a genuine emergency — car repair, medical bill, emergency home repair — the fee is waived and your streak is protected. If it doesn't qualify, the fee applies. Either way you'll know within 72 hours.
Pay & Release: Need it now with no questions asked. Pay the applicable fee ($1 / $10 / $25 based on how many times you've used it) and your money releases instantly.
Hold-It never leaves you stranded in a real emergency.
First use — always free. Funds release to your account instantly. No receipt, no review, no fee. This is your one free pass per rolling window (12 months for Scout, 6 for Voyager, 4 for Nomad, 3 for Legend).
After your first use, Hold-It puts you in control of how you handle it:
Submit a Receipt: Funds release immediately. Upload your receipt within 72 hours. If our AI confirms a genuine emergency — car repair, medical bill, emergency home repair — the fee is waived and your streak is protected. If it doesn't qualify, the fee applies. Either way you'll know within 72 hours.
Pay & Release: Need it now with no questions asked. Pay the applicable fee ($1 / $10 / $25 based on how many times you've used it) and your money releases instantly.
Hold-It never leaves you stranded in a real emergency.
Hold-It uses Plaid for bank linking — a SOC2 compliant, AES-256 encrypted, bank-grade integration used by thousands of financial apps. Your banking credentials are never stored by Hold-It. Card issuance is handled by Marqeta, a licensed card program manager. KYC identity verification is handled by Stripe Identity. Every layer of your financial data is handled by regulated, audited partners.
Soft Lock — Your balance is hidden in a sub-menu. Out of sight, out of mind. The lowest friction option for goals that need a gentle nudge.
Medium Lock — Your Savings Buddy gets notified the moment a withdrawal is attempted. Social accountability without an awkward conversation.
Hard Lock — Funds are strictly inaccessible until 30 days before your goal date. The Cold Card ships. This is the full Hold-It experience. Set it. Trust it. Hold it until the moment arrives.
Medium Lock — Your Savings Buddy gets notified the moment a withdrawal is attempted. Social accountability without an awkward conversation.
Hard Lock — Funds are strictly inaccessible until 30 days before your goal date. The Cold Card ships. This is the full Hold-It experience. Set it. Trust it. Hold it until the moment arrives.
Every time you spend on a discretionary category — late-night food delivery, impulse purchases, entertainment — Hold-It automatically moves $2 into your vault. Your guilty pleasures fund your next trip. It is one of the most popular automatic saving rules in the app because it turns existing spending habits into savings without requiring any willpower.
Yes — with a Squad Vault. You and your crew each contribute toward a shared goal. The vault only unlocks when everyone hits their number or votes to release. Hold-It sends gentle nudges to members who fall behind on your behalf — no awkward group chats required. The group holds each other. Squad Vaults are available at every tier — any user can create or join a Squad Vault regardless of their tier level.
Holding Your Spot is completely free. When we launch, the Scout tier is free. Voyager is $3.99/month and increases your Ghost Shield — the protection that covers hotel security holds so your saved money stays untouched — up to $1,500. Nomad is $6.99/month — includes a translucent Ghost Card and Ghost Shield protection up to $2,000. Legend is $14.99/month (heavy metal card, $100 Goal Bonus, VIP Concierge). Founding Circle members lock in their pricing at launch rates forever.
Scout — Your first goal set. The journey starts here.
Voyager — Three goals reached. Your streak is real now.
Nomad — Six months of consistent saving. Translucent Ghost Card. Ghost Shield hotel hold protection up to $2,000.
Legend — $10,000+ saved total. Heavy metal card. $100 Goal Bonus. VIP Concierge. A card that starts conversations.
Voyager — Three goals reached. Your streak is real now.
Nomad — Six months of consistent saving. Translucent Ghost Card. Ghost Shield hotel hold protection up to $2,000.
Legend — $10,000+ saved total. Heavy metal card. $100 Goal Bonus. VIP Concierge. A card that starts conversations.
Hold-It is currently in pre-launch development. We are finalizing our banking partner and building out the full system. Founding Circle members who Hold Your Spot now get priority early access the moment doors open — and will be notified by email before anyone else. We are building. Hold tight.
Priority position when the first Cold Cards ship — you were here first.
Direct input on how the lock levels and unlock triggers work — your voice shapes the experience.
Early access to every feature as it ships — vaults, behavioral locks, Vice Tax, Squad.
Launch pricing locked in forever — what you secure today is yours permanently.
Founding member recognition in the app at launch. You were here first, and we will not forget it.
Direct input on how the lock levels and unlock triggers work — your voice shapes the experience.
Early access to every feature as it ships — vaults, behavioral locks, Vice Tax, Squad.
Launch pricing locked in forever — what you secure today is yours permanently.
Founding member recognition in the app at launch. You were here first, and we will not forget it.
Reply directly to any email from Hold-It — the founder reads every one. You can also reach us at admin@holditexodus.com. We will get back to you. No bots. No support tickets. Just Terence.
Ready to stop spending your
goals before you live them?
Hold Your Spot — it's free, it takes ten seconds, and the founding circle is still open.
Hold My Spot — It's Free